How to Write a Press Release in 2020 (Free Template).
How to write a press release A press release, sometimes also referred to as a media release, is a written statement used to share information with members of the press. The purpose of a press release is to inform journalists about a new product, business, or event and to convince them that it is newsworthy.
If possible, embed a gallery within your press release, particularly if you're launching a new product or presenting a story that looks great visually. This will give the reader an immediate idea of the story you're telling without them having to read through reams of text, and arms them with a good selection of imagery to use in their coverage.
Writing a press release is a very important step in the formation of any product or new company. Usually, it is launched when a new product or service is released, or some cool company is born. Many companies are not very responsible for press releases and do not issue very high quality.
These could include new product or service launches, new recruits, charity and community partnerships, financial results, and lots more. How to write a good press release to get featured in the media. Your aim is to write a press release as a news story. You need to write about the who, what, where, when, why, how of your business news story.
Just to be clear, a press statement is not the same as a press release. The latter is longer and more detailed, written in a newsy style and usually published in order to announce an event: a store opening, a product launch, or an award. The issuer of the press release wants to make news.
Remember, a legitimate editor is more likely to accept a press release on your book if it's properly formatted and they don't have to do too much work on it. Book Press Release Template. A press release for a book follows a fairly standard format which helps with its mass syndication.
A press release, also called a news release or media release, is an official statement that an organization sends to members of the media. It is most commonly in the form of a one-page written document, but may also be a video or audio recording.